FOR IMMEDIATE RELEASE
                                                                                                         April 5, 2002                                                                                                            Contact:  Scott Sheff
                                                                                                         (212) 714-1280, ext. 243
                                                                                                         scott@alantaylor.com

The Longest Balls Just Got Longer . . . er . . . Bomber!

Spalding Sports Worldwide Taps Lee ‘The Blonde Bomber’ Brandon To Promote

Top-Flite XL 3000 And A Landmark Sampling Program

CHICOPEE, Mass.—April 5, 2002—The longest balls just got longer.  Spalding Sports Worldwide, Inc. announced today it has signed 2001 Women’s Long Drive Champion Lee ‘The Blonde Bomber’ Brandon to promote its Top-Flite XL 3000 line of golf balls.

Brandon, who won the championship with a drive of 291 yards and qualified in Sacramento in the District Qualifier for the finals with a booming drive of 319 yards and 12 inches, will embark on a 10-city media tour to promote Top-Flite’s XL 3000 sampling days, which are being staged at thousands of golf courses nationwide. While on the tour, Brandon will offer tips to help consumers get more distance off the tee and tap her fitness training experience to help consumers get physically ready for the upcoming golf season.

“Lee’s ability to flat out crush the golf ball makes her a great fit for Top-Flite XL 3000, the longest balls in golf,” said Mike Ferris, Executive Director, Global Marketing Golf Ball for Spalding.  “Her credentials as one of the top driving golfers in the world, male or female, and her fitness background make her a natural spokesperson for this initiative. Who better to talk about the importance of selecting the right equipment to hit it long than someone like Lee? We’re happy to have her represent this great brand.”

“I’m thrilled to be teaming up with Top-Flite and to be a part of this unique sampling campaign,” said Brandon.  “I’ve been hitting the Top-Flite XL 3000 Super Long and I’m thrilled to get out and let people know how excited I am about how I’m hitting it.”

As part of its 2002 marketing platform, Spalding is offering consumers a chance to sample the Top-Flite XL 3000 line of golf balls, including: Super Long, Super Straight, Super Spin and Super Feel. Thousands of courses nationwide will be hosting the sampling events on April 20 and June 1.

Spalding Sports Worldwide, with the STRATA, TOP-FLITE, ETONIC, BEN HOGAN, and DUDLEY brands under its umbrella, is the nation’s first full-line sporting goods company.  Its leadership and innovative products have led to revolutionary breakthroughs in virtually every major sporting goods product category. 

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